Prof. Dr. Klemens Skibicki (born 1972 in Cologne, Germany) completed his PhD in 2001 in economic history, after having studied business administration and economics at the University of Cologne (“Universität zu Köln”). Since 2004 until 2019 he has been professor for economics, marketing and market research at the Cologne Business School, Germany. In addition to academic research related to online marketing, he began his entrepreneurial career complementing his scientific work as a strategic consultant. Skibicki co-founded Convidera GmbH in 2012, ending up employing around 70 people in offices in Cologne and Düsseldorf and consulting numerous firms, ranging from DAX- to midsize corporations when he sold his shares there in 2016. Since Mid-2016 he continues to consult companies in all branches at c-level in change management to manage the holistic digital transformation of their value chain. Besides his PROFSKI GmbH invests into digital start-ups. The findings from research, consulting work and self-established web projects have led to his publication of six books, involving the topics digital restructuring and Social Media. From January 2013 until June 2018 he has been associate member of the advisory board “Young Digital Economy” (“junge digitale Wirtschaft”) of the German Federal Ministry for Economy and Energy (“Bundesministerium für Wirtschaft und Energie”).